The Holiday Drive-In Marquee 1953
This sign marks the site of The Holiday Drive-In, which operated from 1953 until 1988. Drive-In theaters were popular in the 1950s and 1960s, especially among young families and amorous couples, where films could be viewed from the relative privacy of an automobile. This sign is one of the few extant examples of the "Futuristic" Googie style in Boulder. Common during the same era as drive-ins, Googie signs strived to grab attention with wild shapes, flashy neon and blinking arrows.
Marker is at the intersection of 28th Street (U.S. 36) and Lee Hill Rd., on the right when traveling south on 28th Street.
Courtesy hmdb.org
