"The Great Endurance Run"
On November 24, 1909 the "Autoist" participating in "The Great Endurance Run" reached the "Turn Around Checkpoint" at the Jacksonville City Hall which was located at this exact site. The location marked the halfway point for the "Drivers and Observers" of the eighteen automobiles that took part in the grueling, four day "Endurance Run" from Tampa to Jacksonville to Tampa to promote good roads for Florida. The event did, indeed, foster bond issues and highway construction throughout Florida. The original "Run" was sponsored by the Tampa Daily Times under the auspices of The Tampa Automobile Club with Coca Cola being advertising sponsors.
Marker is on Ocean Street (U.S. 1/90) near E Adams Street (Florida Route 228), on the left when traveling north.
Courtesy hmdb.org
