Roadside Enterprise
Lincoln Highway Heritage Corridor
As the Lincoln Highway prospered, many towns saw the introduction of automobile dealerships onto Main Street. In 1920, A.J. McColly purchased this site, tore down two frame houses, along with a blacksmith shop, and erected this building for his garage and Ford dealership. Dealerships such as this one not only convinced people that the automobile was more than a convenience, but that it was a necessity for the modern family. The dealerships also offered consumers a chance to see, touch, and sit in new cars. Ultimately, the economic realities of the Depression forced Mr. McColly to sell the building and move his dealership to a more modest quarters a few blocks away. In 1939, the building was converted into a theater, and today offers films and live performances to the community
Marker is on Main Street near Fairfield Street, on the right when traveling west.
Courtesy hmdb.org
